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Customer experience (CX) is a brand differentiator. By intentionally DOING CX RIGHT, you gain happy customers who continue to buy from your company and tell others. Applying CX best practices results in employee loyalty and advocacy too. Stacy Sherman, award-winning keynote speaker, author, and mentor is on a mission to inspire better human experiences so that REAL connections and satisfaction exist. It's why she's sharing her expertise as well as bringing global leaders and consumers together to provide actionable CX tips to support your success.

  1. All Episodes
  2. 69. The Revolutionary Power of CX, Social, and Influence Marketing with Mark Schaefer

69. The Revolutionary Power of CX, Social, and Influence Marketing with Mark Schaefer

Jan 8, 2023

Stacy Sherman and Mark Schaefer, author of multiple best-selling books, discuss the revolutionary power of CX (customer experience), social media, and influence marketing. We're on the cusp of a revolution and can achieve breakthrough results by doing these right. Show topics include:

  • Definition of influencer marketing
  • Role of technology in influencer marketing
  • The ROI- Return on Influence
  • Social media impacts and the current state of Twitter. "Is it stuck? Can it be saved?"
  • Ways to reach "superconnectors" who ignite brand experiences ....and become a credible influencer yourself
  • Why community is a vastly overlooked opportunity for organizations & simple ways to leverage it

DoingCXRight.com/podcasts