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Customer experience (CX) is a brand differentiator. By intentionally DOING CX RIGHT, you gain happy customers who continue to buy from your company and tell others. Applying CX best practices results in employee loyalty and advocacy too. Stacy Sherman, award-winning keynote speaker, author, and mentor is on a mission to inspire better human experiences so that REAL connections and satisfaction exist. It's why she's sharing her expertise as well as bringing global leaders and consumers together to provide actionable CX tips to support your success.

  1. All Episodes
  2. 32. Solving Customer Pain Points Through Research, Design and Innovation with Alex Genov

32. Solving Customer Pain Points Through Research, Design and Innovation with Alex Genov

Mar 27, 2022

Is there a difference between innovation & invention? What can a model customer-centric brand, like Zappos, teach us about achieving real success in a competitive marketplace?

Doing CX Right podcast guest Alex Genov, Head of Customer Research at Zappos, provides answers to these questions and explains...
✔️The different types of innovation
✔️4 pillars that make Zappos extraordinary (you can replicate)
✔️Examples of what employees do to advance the loyal culture
✔️What it means to be “stuck in traffic” impacting innovation
✔️Ways to fix customer pain points & what NOT to do

You can have a brand that people keep talking about and buying from because of exceptional customer service and experiences. Doing CX Right does not require a large budget. It's a matter of getting the basics right.

Learn more at DoingCXRight.com/podcasts