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Customer experience (CX) is a brand differentiator. By intentionally DOING CX RIGHT, you gain happy customers who continue to buy from your company and tell others. Applying CX best practices results in employee loyalty and advocacy too. Stacy Sherman, award-winning keynote speaker, author, and mentor is on a mission to inspire better human experiences so that REAL connections and satisfaction exist. It's why she's sharing her expertise as well as bringing global leaders and consumers together to provide actionable CX tips to support your success.

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  2. 186. Customer Experience Vs. Marketing: Which One Truly Drives Growth? | Nicole Donnelly (Replay)

186. Customer Experience Vs. Marketing: Which One Truly Drives Growth? | Nicole Donnelly (Replay)

Aug 11, 2025

Is customer experience (CX) the NEW marketing? Or has it always been?

Marketing gets people in the door. Customer experience decides if they stay. Every ad, every touchpoint, every promise—it's all CX. So why do so many companies still treat them as separate?

In this episode of Doing CX Right, Stacy Sherman and Nicole Donnelly challenge this outdated mindset. They discuss why great marketing fails without great customer experience, how AI is reshaping market research, and why data alone isn’t enough. Plus, hear how one brand drove real growth by putting experience first—and how you can apply the same strategies to your business.

Learn more at DoingCXRight.com. 
 
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Grow as a CX Professional with our numerous Resources. 

Book time with Stacy here.